We opened up earlier in this series talking about your brand. I wanted to get you thinking about how your actions impact your influence on the people around you. Next, Jermaine wrote on how to market yourself during an interview. Today, I want to dig a little bit deeper and discuss one of the different levels of branding and how you can use it for your benefit.
A logo is a graphic visual representation of a company. It is used to create a public image or perception without the use of direct conversation. It’s purpose is to communicate trust, reliability, security, and prestige depending on the companies product. A logo is normally the first thing your eyes are drawn to on the shelf or second if you are like me. I look at the price first. Many people base their entire shopping experience upon the name on the label of most products.
So, what does this have to do with you?
As a person we do not have the ability to walk around with a sign over our head that indicates our strength, reliablity and trustworthiness. No matter how hard Arby’s tries to make us think this is possible. “I’m thinking Arby’s.”
Your physical appearance and body language represents your personal logo. This is a graphic visual representation of who and what you are. Your personal logo is how you are perceived without you ever saying a word. There were many possible opportunities that have come and gone without you even being aware of it and why?
Someone didn’t like your logo.
It is the very first thing people see. Your logo is sticking out, catching the attention of shoppers, or blending in with the other items on the shelf. So how do you maximize your potential in this area and give yourself the appropriate amount of exposure.
PERFECT THE LOGO!
- Dress for the role you want.
If you want to be the CEO you better dress the part now. If you come to work looking like Kanye West don’t be offended when people ask you if you rap.
- Take pride in your appearance.
Each and every time you walk out of the house there is potential to meet someone who has the connections that can change you life. It might be hard to hold a conversation with someone in your night time rollers and pajama pants. (I am picking on my wife.) Always try to look your best.
- Have approachable body language.
Invite conversation with your eyes. Look interested and friendly. Try to avoid folding your arms or frowning. (Easier said than done. It is a process.) If you look happy people perceive you as being happy and are more likely to hold a conversation with you.
- Be Unique
This is a challenge sometimes. There is strength and personality in someone who is willing to go against the crowd. Have a personal style that fits you. Try not to be someone else. Now the challenge is finding the appropriate balance. If you go too far people will think you are crazy. 🙂 ex: Lady Gaga. I think she is nuts fashion wise.
Over time companies change or update their logo to appeal to a different audience. You can do the exact same thing. Change your style to mimic the role or connection you want. If I want to join a band that plays hard rock my prep look is not going to cut it. I wouldn’t even get an audition without begging. The goal is to be accepted without saying a word.
Now, what do you think? What adjustments can you make to improve your logo?
These are a few steps that will help you improve your personal brand starting with your logo.
For further reading, follow the link below to the other articles in this series.